MCDONALD’s
TV commercial
CLIENTMcDonald’s
AGENCY TBWAZürich
PRODUCTIONPlan B Film
STUDIO Tiny Giant
DIRECTORSClaudia Röthlin
Yves Gutjahr
AGENCY TBWAZürich
PRODUCTIONPlan B Film
STUDIO Tiny Giant
DIRECTORSClaudia Röthlin
Yves Gutjahr
McDonald's draws attention to its commitment to sustainability. At the heart of this campaign are two spots that address the most important differences in packaging and the Happy Meal toys. Collage animations explain the innovations and make the commitment to a sustainable future visually unmistakable. With the visual upcycling, the core idea of the campaign is also formally taken into account.
