Clay animation

STUDIO Tiny Giant
DIRECTORSClaudia Röthlin
Yves Gutjahr

The campaign “Design for all” on posters and screens raises awareness of the importance of establishing an inclusive teaching and research environment – ideally free of all barriers, obstacles and limitations. ETH Zürich is striving to minimise these barriers, or better yet eliminate them altogether, so that everyone can enjoy largely barrier-free access to university buildings and services. This is why the campaign motif is plasticine. Our environment – our architecture, our technology, our processes and our way of thinking – are not set in stone. They can be moulded and reshaped to allow more people to participate.