The campaign “Design for all” on posters and screens raises awareness of the importance of establishing an inclusive teaching and research environment – ideally free of all barriers, obstacles and limitations. ETH Zürich is striving to minimise these barriers, or better yet eliminate them altogether, so that everyone can enjoy largely barrier-free access to university buildings and services. This is why the campaign motif is plasticine. Our environment – our architecture, our technology, our processes and our way of thinking – are not set in stone. They can be moulded and reshaped to allow more people to participate.